FY2022 Adopted Operating and Capital Budget

FY2022 Adopted Budget Organizational Budgets

County Administrative Services

Strategic Goals 7KH 'HSDUWPHQW FUHDWHV FRQWHQW DQG SURYLGHV ORJLVWLFDO VXSSRUW IRU WKH &RXQW\ ([HFXWLYH¶V SXEOLF LQIRUPDWLRQ briefings, town hall meetings, and public hearings. Staff produce and disseminate video programming for FCG TV and social media accounts; graphics for presentations and social media; news releases for local and regional media; and written and visual conten W IRU WKH &RXQW\¶V ZHEVLWH ,Q DGGLWLRQ WKH\ FUHDWH SUHVHQWDWLRQV QHZVOHWWHUV DQG RWKHU ZULWLQJV DERXW ZKDW LV happening within the Executive Branch, and enable the Legislative Branch to operate transparently through the broadcast of open meetings. The Department also works with local and regional media to provide accurate, relevant information, and coordinate special recognition ceremonies and events.

County Strategic Goal Alignment: Generate Content to Inform the Public and Internal Audiences Good Governance

Create news releases, videos, graphics, social media posts, and more to inform the community about how Frederick County Government is impacting their lives

FY 2019 FY 2020

FY 2021

FY 2022

Press Releases Issued

Target Actual Target Actual Target Actual

115 181 350 489

115 148 400 427

115 135 400

115

--

People liking FCG Facebook page Videos Produced-PSAs, Programs, Training, & Live Broadcasts

425

330*

--

12,000 12,734

14,000 15,029

15,500 15,891

16,250

--

County Strategic Goal Alignment: Share More Stories of Frederick County Government with the Community Good Governance Increase video views across select platforms: Granicus (website) and YouTube

FY 2019 FY 2020

FY 2021

FY 2022

Number of Views

Target Actual

275,000 299,814

325,000 421,879

325,000 251,413

325,000

--

*Impacted by COVID-19

The Communications Department assists the Division of Emergency Management with public notification in advance of and during emergencies. Staff informs residents about the services and programs provided through Frederick County Government; provides support to county agencies by recording employee training sessions, assisting with website management, and promoting their programs and initiatives. Staff facilitates public participating during open meetings.

190